The Signal from Veraset

Privacy & Compliance: State Momentum Continues

The push for stronger data privacy laws isn't slowing down. New Jersey has introduced legislation that would ban the sale of sensitive data, including precise geolocation data, while requiring data brokers and data collectors to register with the state and provide greater transparency into their data collection and governance practices.

What this means: As privacy requirements become more stringent, organizations need data partners that are built for a changing regulatory landscape. Veraset has implemented a standardized privacy-first approach across applicable jurisdictions, ensuring that data subject to these laws is distributed only at compliant, privacy-safe levels of precision. As regulations evolve, customers can rely on consistent, transparent data governance without changing how they work with our data.

Privacy & Compliance: California's DROP Platform

Beginning August 1, California residents will have a new, streamlined way to exercise their privacy rights through the state's DELETE REQUEST and OPT-OUT PLATFORM (DROP). The launch of DROP is another step toward making privacy rights easier to access and giving Californians more control over how their personal information is used.

What this means: Veraset remains committed to supporting consumer privacy rights and complying with evolving privacy regulations, as detailed below:

• Veraset is integrated with the California DROP platform and is ready to receive and process requests beginning August 1.

• California residents can submit a DROP request, and Veraset will honor valid requests in accordance with applicable law.

• Consumers may also continue to submit requests directly through Veraset's existing privacy rights process if they prefer.

Mobility Data 101: Understanding RTB Data

Almost every time someone opens an app or website with advertising, a real-time auction determines which ad to display. Those auctions generate location signals that, when responsibly sourced and processed, can provide valuable insights into real-world movement. At Veraset, RTB (real-time bidding) data complements our precision GPS data, expanding coverage and scale while every signal is vetted, filtered, deduplicated, and validated before becoming part of our mobility dataset.

What this means: RTB isn't a replacement for GPS data, it's what helps deliver broader coverage, richer movement insights, and a more complete view of real-world behavior while maintaining the data quality and privacy standards our customers expect.

From the Blog: H3 vs. Geohash

While both H3 and Geohash divide the world into grids for spatial analysis, they were built with different goals in mind. Geohash uses a familiar rectangular grid that's widely adopted across mapping and database applications, while H3 uses a hexagonal grid designed for more consistent spatial analysis and large-scale geospatial modeling.

What this means: The right grid system depends on your use case. Understanding the strengths of each can help improve the accuracy, efficiency, and scalability of audience creation, movement analysis, site selection, and other geospatial applications. Check out this blogpost to read more. 

Thanks for reading,
Team Veraset